For a province that produces over 5 billion pairs of shoes a year, it’s very important to set up clear industry standards. Now, they will be created in Houjie, thanks to the generous support from Houjie government. The newly-founded Guangdong Footwear Industries Technical Committee for Standardization is located in Houjie, the shoe capital of the world, made possible with a 2.4 million RMB subsidy from Houjie government from 2016 to 2018 to build benchmarks for the whole sector. Comprised of representative enterprises and institutes from manufacturing, researching and distributing and testing, the Committee will compile a completely uniform system. They’ll also work to strengthen the communication with the National Standardization Committee and organize regular training classes, forums and meetings for the industry.