Taxi App

taxi appLast month’s conversation starter was the launching locally of an app that had been available in larger cities since October 2012. The Didi Dache (嘀嘀打车) taxi booking service orders rides for immediate pick-up, or schedules up to three days in advance. With attractive discounts it saw about 3,400 daily orders in Dongguan and over 1,500 taxi drivers register within the first week. The developer is now cooperating with WeChat, allowing users to gain an RMB 15 discount for first transactions. Reviews of the app varied. Most favored the discount; some pointed out security concerns with using the WeChat payment. The biggest barrier for non-Chinese speakers is the interface, which requires entering position and destination in Chinese.

Category The Scene